Because when you pay for ads, specifically Facebook ads you get people to your site, but then after they come to your site you usually never see them again. And I'm going to teach you how to retain these people forever so you can get a bigger bang for your buck when it comes to your advertising dollars.
So, first off, why are Facebook ads so important to capitalize on? And I'm going to break this down just in case you don't use Facebook ads. Just in one year, Facebook ads went from roughly 57 cents to, for a cost per click to 81 cents. It shows you the power, ads wouldn't keep going up in costs unless they were effective.
Why would people spend more money unless they're getting ROI from it? But here's the thing, even though they're getting ROI, they're becoming really, really expensive. When it comes to retarget, retargeting is when you visit a website and then when you browse the web, you see that website follows you all around the web with ads, that's an example of-targeting or re-marketing.
And when it comes to re-targeting users who clicked on your ads, for those users you end upwind to have to pay more for re-targeting ads in order to be front of those people again. And the worst part, only a fraction of the people who click on your ads in the first place, will click on the re-targeting ads again. So how do you overcome that? Well, I'm going to teach you that.
And the biggest strategy for that is Omnichannel marketing. See marketing has evolved in omnichannel, used to be able to build a business with just one channel, but that's no longer the case. Now you had to use multiple-channels to keep getting that customer to come back and converse whether that'sSMS, emails, native ads, SEO, social media, push notifications, the list goes on and on, but you want to go omnichannel.
And with so many opportunities comes the need for you to make sure that your brand's voice is not being lost in the process because if you do that it will help ensure that your message is getting across the correct way and you're converting those people into customers. Now, one way to create a solid Omnichannel approach and I'm going to show you how to do so is with a free tool that is called ManyChat.
They have paid options as well, but you can get started for free. And I'm going to break down how you can use ManyChat to get more from your Facebook ads and retain your subscribers and continually keep people coming back. And I'm going to show you the exact templates and the steps that I use for my own campaign in ManyChat. So first you got to create a ManyChat account.
You just go there, create your account except for their terms of service if you agree upon them, or you can read them. I tend to just click, accept almost everything when I set on for these software companies. You'll be asked a series of questions about your business answer them and then you head over to step two. Which is you had to define your offer. It's important to have something valuable to offer to your audience.
Look, there's no point in creating ad if you're not going to offer anything valuable because if you don create something valuable you're not going to stand out. And that could be a free course, a webinar, or a case study, a discount, a checklist, cheat sheet, even a quiz, whatever it may be something different will help you stand out and the more quickly assessable that thing is that you're offering for free can create instant gratification and increase your conversions.
Next, you want to create or select a workflow. See when you're in ManyChat, what I want you to do is select a flow to deliver your lead magnet. So whatever you're giving that is your lead magnet like that checklist, that cheat sheet, so you got to create aflow to deliver that. And you want to select templates tab on the left, and you can either select a free template or upgrade to pro for more advanced templates.
And advancing to do is if you want to create your template flow you can do that as well. I recommend just starting off using one of the free templates or one of their pay templates versus creating one on your own, it just makes the process easier. And then eventually I would recommend as you are getting more sales to eventually go create your own template, but first start off with one that's already created because it just makes life easier.
Then you want to create your Ad Account, so select the Ads button on the left-hand side, you're going to have to connect your Facebook Ad Account and once you've done that just click Activate Ads and you'll be able to create Your First Ad button. And let's start off with that, which is the next step.
So I want you with your AdAccount to in essence run an ad and you're going to create a campaign, and for this campaign I want you to send Messages, then the campaign name, whatever it is just make it very relevant so you know. And you can also set your spending limit for the campaign. I usually put 100 dollars just to be safe, you can put more, you can put less, but I do recommend putting a limit, I know it's optional but I highly recommend that you just don't want to go crazy and spend too much money.
Then you have to set your Message Destination, to Click to Messenger. You're going to name your Ad Set and in this case, I'm going to focus on location targeting. So I'm going to select Los Angeles because I want to target Los Angeles, California. You can also target any location you want in the world, but I recommend if you're a local business select a local audience and if you're a national you can select a country.
Typically when you select a region, you can control where your spending is going. Like if you know you're not going to get business in a certain area, the last thing you want to do is have any of your money spent there. And when you're going throughout the whole process make sure you select the Age, Gender, Language, Locations, all that kind of stuff.
And you can also put in more advanced parameters like, I'm focusing only on people in Los Angeles, but I can select other languages, I can select multiple things like I can drill down to men or just women, or a specific age range. Or you can start off broad but typically the more specific you get the more conversions you're going to see. And the last step in creating your Ad Set is to target an interest-based audience.
And when doing this, the more specific you get with your interests, it's going to target people who are interested in that subject. But what's the key here is excluding people. Now, this is optional a lot of people don't do this but the more you exclude and the more you narrow further down, what you'll find is you'll get much more targeted visitors. It'll be harder to spend the money, but when you do spend the money those people tend to be more likely to convert into a paying customer.
Now ask for step seven-time to create your ad. Here's where you create your ad and you'll also see what is going to be shown to people in essence what it looks like. So fill the Text, the Headline, Description accordingly. Set you're called to action to the Message Page, and my offer is going to be giving customers let's say 20% off if they book an appointment now through this ad.
And you don't have to get that crazy, some people want to do this crazy stuff like 50, 60% off, be careful cause you're paying for the ad and the last thing you want to do is lose money as well. So just be careful if you decide to give a discount. Next, you're going to hit the Creative Message button, this is where you create the message that sends to people when they click on your ad.
And you can see why I set mine to on the right side, you can see the image, how it looks. And I've also added the image for visual effects cause a picture says a thousand words as they say. And you can use like things like animated jokes, or videos, or lists, all these things work. You can just start off simple with the image I found that just works really cool as well.
Video works too, but sometimes that is overkill. And then what you're going to want to do for the next step is to select the Quick Reply button. Write a message for your click reply mine is Book now and then select the image to be your Messenger icon, then hit Go To Flow button. This is where that template is going to come into play and I'll show you how this really works I know some of this may seem confusing, but I'll show you this fully in play.
And then throughout this whole process, you were probably like, what is flow? Well, this makes it so the audience can respond to your messages and continue the conversation, giving detailed automated responses based on the audience's answers. Think of like a chatbot, when someone types in a question you want to give them the appropriate answer and that's what that flow helps, helps you build that credibility, that trust and they're more likely to convert.
And then from there, I'm going to select my pre-downloaded template, once you open that flow it'll give you a bunch of different flow options to choose from depending on your objective. And then from there, since my objectives are to get people to book an appointment, I'm going to select the Booking flow this is going to allow people to converse with your messenger bot with this flow or messaging sequences.
And if you don't see a flow that matches your goal, you can always just editor adjust the existing template and then you'll want to hit Select this Flow or and then and Create New Flow. As I mentioned, I'm going to show you how this works so that way you don't get too confused. And this is your preview, right? This also steps nine. So you can see what it looks like interacting when you do the preview.
And this is important because you want to see what it looks like before you show it to people or short running your ad and spending money. Now last but not least, you need to run your ad hit Send to Facebook button at the top right and boom! you're off into the races. as well as with a lot of my clients we've seen open rates as high as 88% and click-through rates as high as 56% which is ridiculously high, I wish I was getting that through email.
But by using all of this, what you'll find is your ads will run more effectively. Look now that you got everything going you need to still be omnichannel. Facebook ads are effective, Facebook Messenger is effective, but you can't stop there. It's why I do SEO, content marketing, social media marketing, I leverage all the channels out there. I also want you to leverage email and SMS marketing.
Now SMS marketing is expected to grow to 48.7 million people who want to opt-in for company-wide communications. So SMS marketing is exploding, it's growing at a very fast pace and you can also do that through ManyChat if you want so that way you're leveraging people and getting them back to your site, and I'm going to show you exactly how you do that. Because when you spend money whether it's for e-commerce service-based business, local business, B to B, B to C, it doesn't matter.
But when you spend money on Facebook ads the issue is people click on the ads and then that's it, they very rarely come back you're really unlikely to engage with them and you don't really see them again, but we're about to fix that right now. So if you think about SMS marketing, you see people like Gary Vaynerchuck all over the web promoting his SMS phone number saying, "Hey, is Gary Vaynerchuck texts me here.
" Why is he doing that? Because he doesn't want to rely on ads or platforms like Facebook taking away his reach. So he's trying to build his own community through SMS. And there's a lot of other markers like the Grant Cardone's of the world, doing that as well. And SMS has even a higher open rate of roughly 98% and the click-through rate is amazing as well at 36%.
So what I want you to do is start building these email addresses, I want you to start collecting these SMS phone numbers as well, and you can engage with your audience through messenger and ask them for their email address, ask them for their phone number, and store it so that way you can do broadcast as well and then keep getting people to come back to your site.
And this is how you retain people, right? That way they can keep messaging you on and on and on again because if you already have him chatting with you on Facebook Messenger might as well get their email address and might as well get their phone number. And when you combine both of them you're more likely to get them to come back and buy from you in the future. Now, you may be wondering Facebook Messenger better is email better, push notifications better, SMS better.
It's not that one is better than the other you want to leverage all of them. If they can all help drive you sales why not? Don't pick one, don't pick the other, pick all of them, and that's how you grow. And even through text messaging, you can end up creating a very tailored sequence you can use the same process in ManyChat to create customized email sequences, text messages, and this all helps you communicate with people and sell them over time as well.
I also have customized templates within ManyChat as well if you want to use my templates, you can download them and you can also use my coupon code if you want 30 days free for my ManyChat templates so that way you can have access to them. Enjoy I hope they provide you conversions like they've provided me with many conversions. And there are so many different types of templates from e-commerce templates, a lot of minor e-commerce templates.
They've worked extremely well and they covered well for me, but test them out and you can figure out what works for you and adjust and adapt. And here's some examples of my flows I know they look pretty complicated but they work really well in converting people into email SMS, as well as things like an abandoned cart. And they work for a lot of different sectors and you can use different templates, or adjust them, or create your own as well.
So some key takeaways for your Facebook ads are effective, but I try to get people to give you their email address, try to get them to give you their phone number, so that way they can keep coming back and you can convert them over time. Cause most of the people that click on your ads do not convert and this is why you want to get these data points so that way you can keep marketing to those people, which is much cheaper than re-marketing ads.
And if you have any questions or need help with anything, leave a comment below andI'm here to help you out. If you enjoyed this video, like it, share it with a friend, you subscribe to the channel. And if you need any help, as I mentioned just leave a comment below am here to help you out. Take care and thank you very much.
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